Local SEO focuses on improving search engine rankings for queries that contain local intent, such as “best hospitals near me” or “restaurants in Zirakpur.” Google and other search engines consider several factors when determining local search rankings, including business proximity, relevance, and customer reviews.

When users perform a local search, the results often feature a “Local Pack” or Google Map results, displaying a list of nearby businesses. Optimizing for these results is crucial for businesses to drive foot traffic, increase online visibility, and attract potential customers.